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Advertising at its best

Hats off and more to T-Mobile for turning Saatchi and Saatchi loose on Angry Birds Live:


I like the behind the scenes look as much as the ad itself:


With a tip o'the links hat to smofbabe!

Comments

( 4 comments — Leave a comment )
holyoutlaw
Jun. 26th, 2011 08:57 pm (UTC)
This might rank up there with the commercial where Sony poured thousands of superballs down a San Francisco street.
gerisullivan
Jun. 26th, 2011 10:40 pm (UTC)
Yep. The Bravia commercial wins on logistics and sheer beauty. Angry Birds Live wins on interactivity/participation. Both are creative triumphs. Angry Birds Live offers the more direct link to the product being advertised.

In short, the superballs were something I wish I'd seen live; Angry Birds Live is something I wish I'd played live, or at least been present at the party.
dalesql
Jun. 26th, 2011 11:31 pm (UTC)
Way cool. Thanks for the link, even though I'm still not gonna buy a t-mobile phone ever again.
apostle_of_eris
Jun. 27th, 2011 04:29 am (UTC)
OMGWTFBBQ

Incidentally, this will be one of the year's champs at deliberately going viral, so I'm sure I'll be seeing the links a lot (as soon as I'm finished forwarding them), but I saw it here first, so thanks.
( 4 comments — Leave a comment )

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