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When marketing partnerships work...

...they're brilliant. Utterly brilliant.

smofbabe wins the biggest ever tip o'the link hat for pointing out Air New Zealand's new safety video, aka the Best Airline Safety Video Ever. Made with a little help from Peter Jackson and WETA....

Comments

( 5 comments — Leave a comment )
threeringedmoon
Nov. 1st, 2012 10:21 am (UTC)
I especially liked the 20 sided die....
aisb23
Nov. 1st, 2012 04:06 pm (UTC)
I absolutely loved this and have been busy spreading the joy. :)
apostle_of_eris
Nov. 2nd, 2012 04:54 am (UTC)
I guess if you're really good enough, you can deliberately go viral.
memphismaniac
Nov. 2nd, 2012 01:05 pm (UTC)
Any bets on the chances this will make the Hugo ballot for Best Dramatic Presentation, Short Form?
randy_smith2
Nov. 2nd, 2012 11:14 pm (UTC)
Awww. It's only been a couple of months since I last flew Air New Zealand and they hadn't started using this safety film, yet. Not fair! Having seen it, it just confirms my belief that Air New Zealand is the World's Greatest Airline.
( 5 comments — Leave a comment )

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