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A personalized advertising disconnect

Yes, I've recently used Google to search "Toyota Matrix." But that's no reason for the BBC homepage and numerous other sites to throw up Toyota Matrix ads at every opportunity. Especially ads telling me "Great deals available at your local Toyota dealer."

Toyota discontinued the Matrix here in the US with this model year. My local Toyota dealers don't have any in stock, not even any 2013 models. Great deals may well be available, but not on the car being advertised. All the ad is telling me is that its hopelessly out of date.

Canadians can still buy them, though I expect they have better options at this point. Much as I adore my Cardis, another Matrix wasn't on my list even when they were still selling them in the US. Toyota changed the model a bit a few years back and the fuel efficiency fell a few MPG in the process. There's no way I'd buy the same model with lower MPG a dozen years after buying the first one.


( 7 comments — Leave a comment )
Feb. 3rd, 2014 01:29 pm (UTC)
It's plenty of reason for them to do it, because online ad algorithms are idiots.
Feb. 3rd, 2014 04:12 pm (UTC)
Machines are just stupid at this. Gladly enough they are.
Feb. 3rd, 2014 06:13 pm (UTC)
If you had actually bought a Toyota Matrix, they would still show you those ads. At least, I am always being bombarded with ads for things I actually bought.

Feb. 3rd, 2014 07:01 pm (UTC)
That thing with recent models getting lower MPG than a few years ago? That seems to be true across all makes and models. I'm not sure if it's due to the cars getting heavier because of more safety equipment, or if it's a different algorithm for calculating estimate MPG. But if that's your sole reason for refusing to buy another Matrix, you might want to do a little more investigation.

Of course the fact that they aren't selling them anymore in the US is kind of a problem. But you could always buy a good used one. I think the Matrix is a really nice car. Bummer that they're phasing it out.
David Wilford
Feb. 3rd, 2014 07:37 pm (UTC)
The federal MPG ratings were changed back in 2008, to give a more realistic number than previously. Ditto the advice on buying used. The 1999 Mercury Tracer I picked up for $2K three years ago has gone for 100K miles so far (knock on sheet metal) and is still going. It's getting harder to find used cars though as people have been putting off buying new due to the bad economy. I'm thinking of buying my next used car in Florida as the cars there aren't driven far or driven hard by their elderly drivers, and I can get in a visit with my parents too.
Feb. 5th, 2014 02:10 pm (UTC)
Ugh, cars.

OK, but also: clear your cookies. </p>


Feb. 5th, 2014 04:35 pm (UTC)
Thanks. Cookies cleared. So much for my "Block cookies from third parties and advertisers" setting. I really don't want to block all cookies, but I will endeavor to get in the habit of clearing them out more often.
( 7 comments — Leave a comment )


Geri 2014
Geri Sullivan

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